Attract more clients online—with a system that actually works

WEB DESIGN + MARKETING SUPPORT FOR FITNESS AND WELLNESS PROS

No more tech confusion, generic templates, or endless posting with no results. I’ll help you build a strategic website and marketing system that runs smoothly—and actually brings in clients while you work.

BUILD IT

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GROW IT

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OPTIMIZE IT

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SUSTAIN IT

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BUILD IT ✦ GROW IT ✦ OPTIMIZE IT ✦ SUSTAIN IT ✦

“DIY doesn’t mean you have to do it alone.”

You’ve been trying to grow your wellness business online, but your website isn’t doing much beyond existing (if at all).

You’ve poured time into it—or avoided it altogether—only to end up with something that doesn’t reflect your brand or bring in clients.

Without a clear offer, cohesive strategy, or systems that support your growth, it’s easy to get lost in the noise and burnout trying to stay visible.

It’s time for a strategy-backed, client-attracting site that finally works for you, not against you.

Here’s how I can help . . .

  • Build your client-ready Squarespace website in just one weekend—without the tech overwhelm

    This step-by-step course + customizable template is made for fitness and wellness pros who want to finally launch a website that looks amazing, works strategically, and doesn’t take months to finish. No design experience required—just follow the plan, plug in your content, and go live with confidence.

    👉 Start Building This Weekend

  • Get tools, templates, and ongoing support to show up online consistently—without burnout

    Grow Your Flow is your momentum-focused monthly marketing toolkit designed to help you attract clients, stay visible, and keep your brand growing. Each month you’ll get fresh content templates, seasonal marketing strategies, and access to a supportive community that keeps you moving forward.

    👉 Join the Studio Waitlist

Hi, I’m Alison DeLapp

Web designer, strategist, and systems thinker for fitness and wellness pros who want to build a business that works online—without working overtime.

After a decade in operations and visual arts, Alison launched Continuous Canvas to help service providers stop duct-taping their digital presence together. Her approach blends strategic design, streamlined systems, and smart marketing tools to help you attract clients with less effort—and more clarity.

As a yoga teacher, Alison brings a grounded, intentional approach to business—one rooted in clarity, alignment, and ease. She believes your online presence should support your energy, not drain it.

"Your website should do the heavy lifting—so you can stay focused on the work that truly lights you up."

When you work with her, you’ll get more than a great-looking site. You’ll gain a digital strategy that flows with your business, supports your goals, and creates space for what matters most.

What clients are saying about us:

  • "Alison took our organization's clunky and outdated website and turned it into an elegant, highly functional site faster than I expected, and for an affordable price. She preserved everything that was good about the old site while giving it the feel of a total reinvention."

    -Josephine Ferorelli, co-founder & co-director, ConceivableFuture.org

  • "What sets Alison apart is her collaborative nature and exceptional communication skills. She listens attentively, comprehends project requirements, and incorporates feedback seamlessly. The result is a website that not only reflects the initial vision but often surpasses it."

    Erik Stephens || NoNoise-Earplugs.us

  • "She answered all my random questions quickly and patiently throughout the process, and taught us how to manage it ourselves when she was finished. Working with her was the best web design experience we could have wished for, and using the site since then has been a breeze."

    -Josephine Ferorelli, co-founder & co-director, ConceivableFuture.org

Let’s Work Together to:

  • Strategic layout, clear messaging, and built-in calls-to-action help turn curious visitors into paying clients—without the guesswork.

  • Done-for-you templates, marketing tools, and automations reduce the tech stress and content chaos, so you can focus on what you do best.

  • Your site and systems are built to evolve—making it simple to add offers, update content, and keep your brand moving forward.

Stay in the loop.

Sign up for email announcements & I’ll send some great info to your inbox every so often. You’ll get offers, news, and resources for creative and wellness biz owners.